Distribution & Marketing of films
The CFSI has a marketing section based in Mumbai with two branch
offices at Chennai & Delhi and are engaged in the task of exhibiting
these films in theatres, schools, on TV and through sale of VHS/CD’s.
The marketing activities of the CFSI can be broadly divided into
following heads:
- Individual screening at theatres & schools:-
The activity is mainly to cater to the requirements of any school
or welfare organization. Any individual or school can procure
a film of their choice one payment of fixed hire charges and exhibit
to the children.
- District level & state level film festival:-In
order to broad base the exhibition activities, CFSI carries children
cinema to district administration for a period of 5-7 days. The
programmes are popularly known as 'Children’s Film Festivals'
- Telecasts:- CFSI films apart from being telecast
on Doordarshan have also been shown on various TV channels like
Sahara, Star Gold etc.
- Screening in Municipal Schools:- In order
to cater to the urban poor, rural and tribal children, CFSI has
introduced a new scheme to organize community screenings in the
remotest parts of the country. The services of various NGO’s
are taken to carry out this scheme. The CFSI expects to cover
some 30 lakh children annually through these screenings spread
all over the country.
- Participation in International Film Festival:-
CFSI’s new films are sent to various competitive film festivals
all over the world. Many films have won awards, acclaims and accolades
through these festivals at international level.
- Sale of DVD & CD’s:- The CFSI films
are also available on DVD and CD’s for private screenings.
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