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Distribution & Marketing of
Films : The CFSI has a marketing section based in
Mumbai with two branch offices at Chennai & Delhi and
are engaged in the task of exhibiting these films in theatres,
schools, on TV and through sale of VHS/CD’s. The marketing
activities of the CFSI can be broadly divided into following
heads :
- Individual screening at theatres & schools
: The activity is mainly to cater to the requirements
of any school or welfare organization. Any individual or
school can procure a film of their choice one payment of
fixed hire charges and exhibit to the children.
- District Level & State Level Film Festivals
: In order to broad base the exhibition activities,
CFSI carries children cinema to district and mofussil areas.
A capsuled programme is provided to the district administration
for a period of 5-7 days. The programmes are popularly known
as “Children’s Film Festivals’.
- Telecasts : CFSI films apart from being
telecast on Doordarshan have also been shown on various
TV channels like Sahara, Star Gold etc.
- Screening in Municipal Schools : In
order to cater to the urban poor, rural and tribal children,
CFSI has introduced a new scheme to organize community screenings
in the remotest parts of the country. The services of various
NGO’s are taken to carry out this scheme. The CFSI
expects to cover some 38 lakh children annually through
these screenings spread all over the country.
- Participation in International Film Festival
: CFSI’s new films are sent to various competitive
film festivals all over the world. Many films have won awards,
acclaims and accolades through these festivals at International
level.
- Sale of VHS & VCDs : The CFSI films
are also available on Video Cassettes and CDs for private
screenings.
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